Theatrix Staff Contact

Name                      Department                                                   Press

Purchasing, Project Manager                       6    sales@theatrix.net            10-5

Rental Manager                                          4     rentals@theatrix.net        10-5

Repairs Manager, Installation                     5    repairs@theatrix.net         10-5

Accounts Payable/Receivable                     7    accounts@theatrix.net     10-5

Customer Service                                        3   sales@theatrix.net           10-5

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Hours of operation are: Monday – Friday
10am – 5pm and by appointment
We break for lunch 12-1pm (EST)
24 Hour emergency service/delivery is available.

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Theatrix is headquartered in beautiful Belchertown, Mass.; one hour from Hartford, CT; 90 min to Boston; and three hours to New York City. We offer fast service on basic supplies and rentals from our 4500 square foot warehouse. We expertly package and truck equipment to locations nationwide. Whatever you need, whenever you need it, if it’s gotta look and sound great, call Theatrix.

In a fast paced ever-changing industry driven by innovation, Theatrix has the people to make the technology work for you. Whether you are planning a concert, trade show exhibit, or a filming production, we will help you get the job done right, on time, and within budget.
We offer production services, architectural and theatrical consultation, custom fabrication and installation, direct sales, rentals and tech support.


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Theatrix Partial Client List

The Boston Symphony · Casual Corner · General Electric · Arlo Guthrie · Englebert Humperdinck
Indigo Girls · JVC Newport Jazz Festival · Shirley MacLaine · Mobil Oil · Panasonic Jazz Festival ·
HASBRO · Phish · Pratt & Whitney · She Loves Me · Sheraton Hotels · Marriott Hotels
· Sportsbusters · United Technologies · Andreas Vollenweider · Smith College -Amherst College
White House Press Office · World Special Olympics


Theatrix, Inc. has provided equipment, design, and consulting services to the theater, television and general entertainment industry for over thirty-five years. We are fortunate to have gathered a diverse collection of contacts and experiences from many successful projects. We have found our experience in the technical areas of the entertainment industry to be an invaluable tool for our clients. Knowledge of what works and what to avoid in performance venues is a positive force in good planning and comes only with having spent years in the field. Interpreting end-user needs to architects and administrators, and people unfamiliar with the technical aspects of the industry is our strong suit. We keep abreast of the newest technologies and strategies through attendance at trade shows, factory training sessions and constant research. Theatrix, Inc. is a member of the Professional Lighting and Sound Association, (PLASA)

We can help you develop working solutions for a wide range of live production, installation, and design related challenges. Our team’s multi-disciplined background, experience, and working knowledge of related trade requirements, leads to a one-phone-call approach to solutions; a single coordinating effort with the expertise and focus your project demands.

Bruce Wallace, President of Theatrix, Inc. leads a consulting team of designers, system specialists, draftsmen and tradesmen each with decades of experience bringing thoughtful dedication to your project.

With over thirty-five years of personal experience developing Theatrix, Inc. as a full-scale entertainment industry contractor, Mr. Wallace now devotes a majority of his time to consulting on theatrical, themed architectural, museum, and related projects.

Mr. Wallace and Theatrix, Inc. have often been deemed the “go to” people for successfully managing theatrical technical production projects and theatrical consulting and construction management of all types.

Attached are contacts and references that may illuminate the spectrum of our talents followed by a brief company statement. Bruce Wallace provides consulting services under the name of TECH*SPEConsulting and can be reached at the Theatrix, Inc. headquarters at 413.323.7803.


We also have authorized service center status for ETC (electronic theater controls), and Panasonic XDP digital telephones and share our 20 years of experience in tech support with fellow distributors and aggressive do-it-yourselfers. Being a full service theatrical supplier means being more than just a lighting company, production contractor and theatrical retailer. We believe that you deserve honest hard work, multi-disciplinary experience and solutions to your production-related problems.

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